In a groundbreaking move, on August 13, 2024, the National Council For Arts & Culture and Filmhouse Group announced a partnership. This collaboration aims to highlight Nigeria’s cultural significance and enhance the African entertainment landscape.

The partnership will launch at MIP Africa, a key event during FAME Week Africa 2024 which celebrates film, music, and fashion.  This event will serve as a platform to showcase innovative projects and talent supported by the new collaboration. As content creators and producers are able to create opportunities for upcoming film contents for the global audience.

They aim to empower emerging talents, promote diverse cultural narratives, and inspire innovation. Focusing on Nigeria as the country of honour underscores its pivotal role in the African entertainment landscape. The partnership encourages key figures in fashion and music to engage and contribute to this exciting initiative.

In a press statement, Mr. Kene Okwuosa, Group CEO of Filmhouse Group, expressed enthusiasm about the partnership. Stating, “Partnering with the National Council For Arts & Culture perfectly aligns with our commitment to advancing the African entertainment industry. With Nigeria as the country of honour, we are excited to showcase the country’s vibrant talents and rich cultural stories. Together, we aim to foster innovation and provide a platform for emerging talent to shine on a global stage.”

Mr. Obi Asika, Director General of the National Council For Arts & Culture, added, “We are delighted to present Nigeria as the Country of Honour at the prestigious FAME Week in Cape Town, South Africa, which celebrates film, music, and fashion. We are partnering with the private sector and thank Filmhouse Group for their leadership in this regard… we look forward to a positive outing that promises new opportunities for Nigerian creativity and talent.”

Mrs. Ladun Awobokun, Chief Content Officer at FilmOne Limited, echoed these sentiments, saying, “We are thrilled to represent our country, Nigeria, and join forces with the National Council For Arts & Culture to create new opportunities for the entertainment sector and our African stories. This collaboration will allow us to combine our strengths and resources to spotlight the incredible talent and stories that Nigeria has to offer.”