The biggest hype songs, like "Shedibalabala", "Wife material", "Run This Town" and so on all benefited from Tiktok's insane ability to amplify short snippets of part-melodic part-gibberish sounds to epic proportions.
Diversification is great, but it doesn’t always work. When you are already popular for one thing, it’s usually very difficult for people to see you as something else.
Historically, When two “elephants” fight, Africans have always been the ants that suffer. But Africans are no ants in the fight between these two elephants - they are spectators.
