In 2016, Spotify launched Spotify Wrapped, a marketing campaign that has grown to become viral. Released every year in early December, it generates conversations on social media, creating a buzz around the brand, and stroking the egos of artists across the world. Spotify Wrapped, which began as a simple feature in 2016 has proven […]
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To gain an audience and promote their music, musicians need to find the right digital streaming platforms to distribute their music to. Some of the popular platforms include Spotify, Soundcloud, Apple Music, Deezer, and more recently Audiomack. Audiomack is a popular, youth-driven music streaming platform that has gained a significant following in Africa in recent […]
Amazon is now the biggest streaming platform in the US, at least by the number of subscribers. This is according to the latest ranking by Parks Associates, an international market research and consulting company. A lot to unpack from this development – are we witnessing the beginning of the end of Netflix’s domination in OTT (Over […]
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