In 2016, Spotify launched Spotify Wrapped, a marketing campaign that has grown to become viral. Released every year in early December, it generates conversations on social media, creating a buzz around the brand, and stroking the egos of artists across the world. Spotify Wrapped, which began as a simple feature in 2016 has proven […]
Read More… from Does Spotify Wrapped Inflate your Favourite Musician’s Ego?
Some never-before-seen incidents happened in the African NFT sector this year. From Ghana’s popular dancing Pallbearers auctioning their viral video for a mouth-watering sum to Nigeria’s Adisa Olashile selling a piece of his photograph as an NFT, 2022 was good for NFT in the continent. In case you missed it In 2020, […]
The Nigerian nightclub scene is relaxing, yet oppressive. In the blue-hued scenery of Cubana and the smoke clouded rooms of Club DNA, music and money are kings. A new entrant in the Nightclub scene may be taken aback at first encounter, as music is stopped at intervals to hail the latest big spender. The hypemen […]
Read More… from How TikTok has Aided the Emergence of Hypemen in Afrobeats
“MTN took a step into the era of telecommunications, broadcasting and media convergence”, Punch Newspaper said in 2016 as MTN announced its digital broadcasting service in Jos. The telecommunication giant had paid the whopping sum of N34bn to the Nigerian Broadcasting Corporation the previous year to obtain the license for this, the first time a […]
Read More… from How Much Success has Telecommunication Services Made in the Broadcast Industry?
To gain an audience and promote their music, musicians need to find the right digital streaming platforms to distribute their music to. Some of the popular platforms include Spotify, Soundcloud, Apple Music, Deezer, and more recently Audiomack. Audiomack is a popular, youth-driven music streaming platform that has gained a significant following in Africa in recent […]
Amazon is now the biggest streaming platform in the US, at least by the number of subscribers. This is according to the latest ranking by Parks Associates, an international market research and consulting company. A lot to unpack from this development – are we witnessing the beginning of the end of Netflix’s domination in OTT (Over […]
Read More… from Streaming Wars: Amazon has surpassed Netflix in America
