Nigerian fashion brand THIS IS US has unveiled its Spring/Summer 2025 collection, Local Champion, a celebration of everyday success and the pride that comes with it. Known for using Nigerian-made fabrics and championing local craftsmanship, the brand continues to explore what it means to wear heritage with confidence and ease.

With Local Champion, THIS IS US takes inspiration from traditional Nigerian workwear, particularly the Danshiki, and reimagines it through a playful, nostalgic lens. The collection’s standout piece is a modern version of the Danshiki, cut with a loose, boxy fit that echoes the elegance of the Agbada. Made from indigo-dyed Funtua cotton — grown in Nigeria and dyed at the historic Kofar Mata dye pits in Kano — the garment bridges old traditions with fresh, youthful energy.

What makes this Danshiki different is its details. The neckline is finished with a hand-embroidered green-and-white checkerboard pattern, giving it a sporty, retro vibe. Patches scattered across the garment draw on 90s pop culture, including a “Local Champion” badge, a Fanta-inspired logo, a fist pump graphic, and a playful one reading, “In my village dem dey hail me.” Each one is a small act of personal storytelling, making the piece feel both communal and individual. The Danshiki comes in both tee and cropped versions, offering versatility for different styles.

Beyond the Danshiki, the collection includes kaftan dresses, handwoven aso-oke trousers, printed indigo sets, camp-collared shirts, and new colourways of brand favourites like the OzzyBoomBoom dress, double-breasted suit, and baggy trousers. Prints range from bold palms and checkerboards to classic stripe shibori designs, all tied together by a carefree, summer-ready mood.

Founded in 2016 by Oroma Cookey-Gam and Osione Itegboje, THIS IS US has consistently built its brand around Nigerian stories, fabrics, and people. With Local Champion, the brand reminds us that the small wins matter, that being seen and celebrated, even in your own corner of the world, is a victory worth wearing.

The collection launches June 19, 2024, at thisisusworld.com.

See more pictures of the collection below.