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B Side, Music

Asake and the Art of Never Staying the Same

As calculated as artistic relevance is, it is rare to sustain the success Mr Money has achieved in an industry rife with distractions.

  • Goodness Damilola Shittu
  • 30th April 2026

Mo fẹ trabaye, ye mo fẹ trabaye.” These are the words that would blatantly echo from a street boy from Isale Eko. Yet for Ololade Asake, it was more than an intro verse but a declaration that foretold his ascension unto the world. While many could not have grasped the magnitude of his greatness from “Trabaye”, former label boss Olamide could confidently assert that when he told him on the track “It’s time for you to go show the world what you’re really about.”

 

Three years later, Asake didn’t just become a global phenomenon but has arguably achieved the greatest metamorphosis the Nigerian music industry has ever seen. For an artist whose global success can be mistaken for overnight, you would realize that he wasn’t just waiting for his moment but moved with precision and intentionality. A calculated move that was maintained from his debut album Mr Money With The Vibe, sophomore Work of Art, and third album Lungu Boy.

 

But Asake has never been the same artist twice since his major breakout. As incredibly talented yet impressively chameleonic, he has never been the same artist from one era to the next. Perhaps it’s a self-awareness that cloaks him after his first sniff of success with “Mr Money.” Yet, there’s something special about him; the confidence with which he has continually reshaped himself at every turn is a culmination of intentional artistry that has ignited since his early days at Obafemi Awolowo University (OAU).

 

‘Mr Money With The Vibe’ 

 

Asake - Mr Money With The Vibe

 

And so each era is framed differently, gradually layering every phase of his metamorphosis. So when he professes on “Dull,” the intro track on Mr Money With The Vibe album, it isn’t just self-awareness, but an earnest hunger for success. An artistic display he would create in the Pablo Escobar-inspired album cover. In this era, he is tethered to timing, like an artist waiting for his moment, needing only a little spark to explode.

 

Capitalizing on the back-to-back hits of “Peace Be Unto You” and “Palazzo,” he emerges into the scene with hunger inspired by the streets yet ambitious for the world. From his viral snippets like “Terminator” and releases that showcased flashy dreads and gold grills to the full body of work that screamed “rent due,” every effort projected him as a street emblem and a beacon of ambition.

 

‘Work of Art’

 

Asake Work of Art

 

But what’s most stupendous about Asake is that, despite coming from humble beginnings, his entire carriage screams superstar. An aura that would permeate his sophomore album, Work of Art. Here, he recognizes the fruits of his ambitious mind and stays committed to establishing himself beyond the borders of his roots.

 

He continues brazenly, with a refined swagger and sophisticated jewellery that indicate global growth. Honing his signature Fuji-esque undertones, merged with Afrobeats-Amapiano and a choral backdrop, his lyricism is sharp as ever. Like Basquiat, Asake is intensely artistic, and every track and headlined show was a moment to affirm his status as one of Nigeria’s foremost performers.

 

It wasn’t just his most cohesive body of work yet; it was a pedestal for global success. If Mr Money With The Vibe declared him as the street prophet, Work of Art was his installment as a global sensation.

 

‘Lungu Boy’

 

Asake - Lungu Boy

 

For an artist who has reached a peak in his career, he still ties himself to the dreams that keep him restless, ensuring that the Asake you eventually know can never fall off.

 

So he comes back with a hat-trick, Lungu Boy. Arguably, his most thematically cohesive era since his breakout. As his closing statement with YBNL Nation, Asake switches things up, returning to the streets that once made him. This time, with a polished layer that blends elements of the skateboards, shorter twists, and a combination of urban and high-fashion. Fuji and Yoruba culture remain the dominant markers, but with a foray into sonic experimentation.

 

 

His rise is meteoric as ever: a Grammy nod, a second consecutive headlined show at London O2 Arena, a world tour, an historic Red Bull Symphonic performance, and a homecoming concert. It’s not hearsay to say he was the closest thing to Michael Jackson for an Isale Eko boy.

 

‘M$NEY’

 

Asake M$NEY

 

But despite the success that has steadily propelled him to his most pivotal heights yet, Asake says he isn’t done. The same prayer he sang on “Olorun” is the one he holds on his highly anticipated album, M$NEY.

 

And this might be the first time Asake fully becomes the brand, not just the artist. Beyond his constantly changing hairstyles and personas, every attempt is precise and well-tailored to herald an entirely different era, akin to the reinstatement of Michael Corleone.

 

The rollouts have been timely and succinct, capturing his emergence into an era that acknowledges his unwavering prominence. Yet cementing his undeclining position in the industry. Following the Red Bull Symphonic show, he sets the course with an array of moments, including an honest Flow With Korty episode, a visit to his Alma Mater, OAU, and the Ooni of Ife, a car gift to his parents, an Umrah holy pilgrimage, and the release of ” Worship. ”

 

 

Perhaps the most luxurious aspect of M$NEY’s rollout is the sculpted-face artwork for his album cover.

 

As calculated as artistic relevance is, it is rare to sustain the success Mr Money has achieved in an industry rife with distractions. Yet Asake’s defiance of staying at the top over the last three years is more impressive than his creativity in churning out new music.

 

It’s time for you to go show the world what you’re really about.” And as fans await the release of M$NEY and a new chapter, the world will be reminded of the same words that were declared over Ololade Asake.

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