The intersection of football and cinema has long been explored globally, from Hollywood blockbusters like “Bend It Like Beckham” to European classics such as “Goal!” Yet, in Nigeria—a country where football is not just a sport but a way of life—this fusion has remained largely unexplored until now. Nollywood, the world’s second-largest film industry, […]
Read More… from Nollywood Kicks Off Nigeria’s First Football-Themed Film
As the release of EA SPORTS FC 25 approaches, the buzz surrounding its soundtrack has ignited conversations across social media. EA has a longstanding tradition of curating playlists that capture the global spirit of football, blending emerging artists with established music stars. This year, as fans eagerly await the tracklist, there’s heightened interest in which […]
Read More… from EA SPORTS FC 25: Nigerian Tracks Poised for the Soundtrack
Adidas has made a significant mark on the African retail landscape by launching the continent’s first Adidas Originals store in Lagos, Nigeria. The store, which is also the largest of its kind in West Africa, underscores the global sports brand’s deepening commitment to local culture, community, and innovation. Located in the heart of Lagos, […]
Read More… from Adidas Opens First Originals Store in Africa, Unveiling a New Era in Lagos
Nigeria, a football-mad nation, has witnessed a surge in sports betting in recent years. From the colonial-era pool betting to the modern-day online platforms, the industry has evolved significantly, becoming an integral part of Nigerian culture. Sports betting in Nigeria dates back to the colonial era, with the government introducing “Pool betting” in the […]
Read More… from The Rise of Sports Betting Culture in Nigeria
The scream-your-lungs-out season is finally here. You know the drill: the heart-stopping saves, the last-minute goals that make you question your life choices, and the endless debates about who’s actually the GOAT. European football is back to ruin your sleep schedule and bank account. Get ready to trade your sanity for 90 minutes of […]
Read More… from The Beautiful Game is Back: A Nation’s Obsession Resumes
The Ayo Charity Foundation has concluded its fourth annual Elite 30 Camp, a two-day basketball clinic aimed at developing the skills of Nigeria’s young basketball prodigies. The event, held at the American International School Lagos on August 3 and 4, brought together 30 of the country’s most promising talents. With support from the […]
Read More… from Ayo Charity Foundation Nurturing Young Basketball Talents
Team Nigeria’s participation at the Paris 2024 Olympics has been a national embarrassment. A country with a rich sporting heritage returned home without a single medal, a stark echo of the London 2012 debacle. The absence of podium finishes across athletics, basketball, boxing, table tennis, wrestling, and football is a damning indictment of the […]
Read More… from Nigeria’s Paris Olympics Shame: A Nation in Sporting Crisis
The annual Basketball Without Borders (BWB) Africa camp touched down in South Africa for the 16th time this year, transforming the American International School of Johannesburg into a hotbed of young talent from across the continent. This year’s edition, the 20th overall, brought together 60 of the brightest prospects, including three Nigerians, for a four-day […]
Read More… from Basketball Without Borders: Africa’s Talent Pipeline
The Olympic Village has long been the subject of speculation, with tales of rampant sexual activity swirling around the quadrennial gathering of the world’s elite athletes. The recent decision to distribute a staggering number of condoms to athletes, staff, and press at the Paris 2024 Games has only served to fuel the flames of […]
Read More… from Condoms at the Olympics: The Myth of Sex and Athletic Performance
Hailing from the ever-busy metropolis of Amsterdam, where he first saw the light of day on March 12, 2005, Andrew Imade’s story is a blend of Dutch upbringing and Nigerian heritage. His parents, both natives of Edo State, instilled in him the indomitable spirit of their homeland, even as he spent his days in the […]
Read More… from From Amsterdam Streets to Den Haag: The Andrew Imade Story
A cornerstone of the Nigerian national team, Ashleigh Plumptre has carved out a distinctive career path that has seen her excel both domestically and internationally. The centre-back, who swapped English youth football for a senior Nigeria career, now plies her trade in the burgeoning Saudi Pro League. This piece takes us into the life […]
Read More… from Ashleigh Plumptre: Meet Nigeria’s Dual-Heritage Star
The landscape of athletics has undergone a seismic shift. Once a realm dominated by male superstars, women are now at the forefront, not just in terms of athletic prowess but also financial clout. From the pristine tracks to lucrative endorsement deals, female athletes are rewriting the script on wealth creation. In this piece, […]
Read More… from Tobi Amusan and the New Wealth Creators in Women’s Athletics
