Adidas has made a significant mark on the African retail landscape by launching the continent’s first Adidas Originals store in Lagos, Nigeria. The store, which is also the largest of its kind in West Africa, underscores the global sports brand’s deepening commitment to local culture, community, and innovation. Located in the heart of Lagos, […]
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Nigeria, a football-mad nation, has witnessed a surge in sports betting in recent years. From the colonial-era pool betting to the modern-day online platforms, the industry has evolved significantly, becoming an integral part of Nigerian culture. Sports betting in Nigeria dates back to the colonial era, with the government introducing “Pool betting” in the […]
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The scream-your-lungs-out season is finally here. You know the drill: the heart-stopping saves, the last-minute goals that make you question your life choices, and the endless debates about who’s actually the GOAT. European football is back to ruin your sleep schedule and bank account. Get ready to trade your sanity for 90 minutes of […]
Read More… from The Beautiful Game is Back: A Nation’s Obsession Resumes
The Ayo Charity Foundation has concluded its fourth annual Elite 30 Camp, a two-day basketball clinic aimed at developing the skills of Nigeria’s young basketball prodigies. The event, held at the American International School Lagos on August 3 and 4, brought together 30 of the country’s most promising talents. With support from the […]
Read More… from Ayo Charity Foundation Nurturing Young Basketball Talents
Team Nigeria’s participation at the Paris 2024 Olympics has been a national embarrassment. A country with a rich sporting heritage returned home without a single medal, a stark echo of the London 2012 debacle. The absence of podium finishes across athletics, basketball, boxing, table tennis, wrestling, and football is a damning indictment of the […]
Read More… from Nigeria’s Paris Olympics Shame: A Nation in Sporting Crisis
The annual Basketball Without Borders (BWB) Africa camp touched down in South Africa for the 16th time this year, transforming the American International School of Johannesburg into a hotbed of young talent from across the continent. This year’s edition, the 20th overall, brought together 60 of the brightest prospects, including three Nigerians, for a four-day […]
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The Olympic Village has long been the subject of speculation, with tales of rampant sexual activity swirling around the quadrennial gathering of the world’s elite athletes. The recent decision to distribute a staggering number of condoms to athletes, staff, and press at the Paris 2024 Games has only served to fuel the flames of […]
Read More… from Condoms at the Olympics: The Myth of Sex and Athletic Performance
Hailing from the ever-busy metropolis of Amsterdam, where he first saw the light of day on March 12, 2005, Andrew Imade’s story is a blend of Dutch upbringing and Nigerian heritage. His parents, both natives of Edo State, instilled in him the indomitable spirit of their homeland, even as he spent his days in the […]
Read More… from From Amsterdam Streets to Den Haag: The Andrew Imade Story
A cornerstone of the Nigerian national team, Ashleigh Plumptre has carved out a distinctive career path that has seen her excel both domestically and internationally. The centre-back, who swapped English youth football for a senior Nigeria career, now plies her trade in the burgeoning Saudi Pro League. This piece takes us into the life […]
Read More… from Ashleigh Plumptre: Meet Nigeria’s Dual-Heritage Star
The landscape of athletics has undergone a seismic shift. Once a realm dominated by male superstars, women are now at the forefront, not just in terms of athletic prowess but also financial clout. From the pristine tracks to lucrative endorsement deals, female athletes are rewriting the script on wealth creation. In this piece, […]
Read More… from Tobi Amusan and the New Wealth Creators in Women’s Athletics
The Paris 2024 Olympics opened against a backdrop of global turmoil. With the world grappling with the lingering effects of a global pandemic and the ongoing specter of war, the Games were imbued with a sense of hope and expectation. Paris, the City of Lights, aimed to illuminate the spirit of unity and resilience through […]
Read More… from Paris 2024: Three Takeaways from the Opening Ceremony
The 2024 Paris Olympic Games, a historic return to the city that first hosted the modern Games in 1924, is officially underway. This year’s event promises a unique blend of tradition and innovation, focusing on gender equality, new sports, and sustainable practices. Here are a few fun facts you should know about this years’ […]
Read More… from Paris 2024: A Century of Sport and Innovation
