Superstar quarterback Patrick Mahomes of the Kansas City Chiefs has signed a ground-breaking endorsement agreement with Prime, a new energy drink brand started by social media celebrities Logan Paul and KSI. 

Mahomes will now represent Prime as a brand ambassador, specializing in their primary product, Hydration.

Prime, which is well-known for its affiliation with well-known individuals such as Logan Paul and KSI, has purposefully included Mahomes in its elite group of brand ambassadors. 

The Hollywood Reporter draws attention to Mahomes’ position as the spokesperson for Hydration, a product that is marketed as a more healthful substitute for well-known sports drinks like Gatorade. 

 

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Through this partnership, they hope to capitalize on Mahomes’ enormous following as well as the rising customer desire for healthier lifestyle options.

In addition to expressing their excitement about joining forces with Mahomes, Logan Paul and KSI have made it clear that, at Prime, they support greatness.

“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game. Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family, and we can’t wait for you to see what we have planned for 2024,” a statement read.

Two-time NFL MVP and record-breaker Mahomes will work with Prime on a variety of projects, including social media, events, and charity work.

 

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His work with KSI’s brand is also aligned with his charitable activities, which he carries out primarily through the Mahomies Foundation and his non-profit, 15.

The brand has already shown its support for Mahomes’ humanitarian endeavors by contributing a hefty $100,000 to the Mahomies Foundation and the 15.