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Sports, Updates

Netflix Secures Deal with WWE: Unveils 10-Year Exclusive Streaming Rights

Netflix has sealed a 10-year deal with World Wrestling Entertainment (WWE), taking exclusive rights to WWE’s flagship show, RAW.

  • Toyosi Afolayan
  • 29th January 2024

Netflix has made a grand entry into the world of live sports entertainment with a massive 10-year, $5 billion deal with World Wrestling Entertainment (WWE). Starting in January 2025, Netflix will become the exclusive streaming platform for WWE’s flagship show, Raw, in key regions including the U.S, Canada, Britain, and Latin America.


The deal expands beyond RAW, giving Netflix exclusive rights to broadcast all WWE shows and specials outside the U.S., encompassing fan favorites like SmackDown and iconic pay-per-view events such as WrestleMania and Royal Rumble.



Netflix’s Leap into Live Sports Entertainment


TKO Group Holdings, WWE’s parent company, experienced a remarkable 21% boost in early trading following the announcement. The US-based company, a major player in the competitive streaming landscape, remains unwavering despite no immediate stock movement.


With WWE Raw boasting a massive weekly audience of 17.5 million viewers in the U.S., this strategic move aligns with Netflix’s broader strategy to enhance its ad-supported streaming service (AVOD).



Nick Khan’s Confidence in the Partnership


Nick Khan, WWE President, expressed confidence in the long-term partnership, stating, “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”


What lies ahead for Netflix and WWE?


Netflix’s entry into live sports and entertainment represents a strategic progression. The flexible 10-year deal allows Netflix to adapt to the evolving content consumption landscape, with the option to extend for an additional 10 years or opt out after the initial five.


The deal reportedly sent shockwaves through the market, boosting shares of TKO Group Holdings, the parent company of WWE, by a notable 21% in early trading, as per Reuters.


As part of the deal, viewers outside the U.S. will have access to all weekly WWE shows and live events on Netflix, with plans to expand offerings to other countries in the future. This venture isn’t entirely unprecedented for Netflix, which has seen success in sports-related programming with shows like “Drive to Survive” and “Full Swing.”


This colossal partnership marks a significant milestone for both Netflix and WWE, promising an exciting era of exclusive sports entertainment for subscribers worldwide.

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