boohooMAN, a global online fashion retailer, has teamed up with Nigerian singer and rapper Shallipopi to launch a rugged new collection. This line pays homage to 90s hip-hop, featuring baggy jeans, parachute cargo trousers, quilted overshirts, denim jackets, and more. Available on boohooman.com, the collection embraces the idea of escaping the grind. It responds to Gen Z’s desire for balance in a post-pandemic world, with pieces that emphasize practicality, versatility, and durability.
Moreover, with this collaboration, boohooMAN has expanded its presence in Nigeria. The brand now offers West African customers a dedicated shopping platform via boohooman.ng. This is a significant milestone for boohooMAN, which has long supported Nigerian talent like Burna Boy, Rema, and Omah Lay. By establishing a local presence, the brand is tapping into growing demand in the region.
Shallipopi’s bold, genre-defying style heavily influences the collection’s aesthetic. Inspired by the AW24 catwalks, the designs mix workwear influences with a touch of western comfort. At the same time, they bring back New York’s gritty 90s hip-hop vibe. Additionally, the collection draws from contemporary trends, creating a seamless blend of old-school edge and modern fashion.
The 49-piece collection offers a variety of styles, including carpenter-style denim and distressed graphic jersey sets. Each piece reflects relaxed silhouettes with intricate detailing. Shallipopi’s signature oversized cuts and daring style choices are evident throughout the line.
@boohoomanng Incase you missed it, here’s an highlight on how the BoohooMAN NG X Shallipopi launch & pop up went down!🪐🤩 Full collection out on www.boohooman.ng, link in bio 🖇️ #BoohooMANNGXShallipopi
The color palette includes earthy tones like brown, tobacco, and grey, with bold pops of pink and orange. Fabrics like brushed knits, twill, faux leather, and woven checks balance comfort with a stylish edge. Workwear-inspired details and distressed finishes give the line a rugged yet refined feel.
The collection caters to a wide range of shoppers, offering sizes from XS to XL. Prices range from £12 to £50, making the collection accessible to many. Built for layering and designed for transitional seasons, these pieces are both functional and fashionable. Launched globally on 10th October on boohooMAN.com and in Nigeria via boohooMAN.ng, this collaboration allows Nigerian shoppers to enjoy Shallipopi’s bold style from the comfort of home. Together, Shallipopi and boohooMAN have created a collection that blends streetwear, workwear, and fearless individuality.
