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Fresh Out: Songs You Need to Hear This Week 

This week’s new releases come with an adrenaline rush as Nigerian trap and hip-hop rappers lead the conversation. The week also delivers new singles from Amapiano-inspired jams, Afrobeats and soulful records.   After viral teasers on social media, Nigerian rapper Kayode finally releases the highly anticipated trap record, “Aimoye.” The Fuji-inspired sample had already gained […]

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Interview: How oSHAMO Rediscovered Himself Through Fuji and Is Reimagining the Genre Into Global Pop

oSHAMO is easily one of the most distinct Afropop stars today. About three years after his breakthrough, the 23-year-old has maintained Fuji as the basis of his sound and style, distilling the music he grew up listening to into various pop forms that transcend borders while staying attuned to the zeitgeist.   With the undeniable […]

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The Women Running Nigerian Pop Culture Behind The Scenes

Nigerian pop culture didn’t become global by accident. Behind every artiste, viral songs, music videos, and iconic fashion moments, is a network of women shaping how the culture looks, sounds, and moves.   Despite the industry’s male-dominated nature, Nigerian women are leaving indelible marks on the industry. From A&Rs discovering the next stars to stylists […]

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Is Afrobeats Declining, or Is the Industry Just Resetting?

In the last decade, Afrobeats has experienced unprecedented global success among all African genres. Yet, despite its sonic explosion, the last 3 years have revealed that the industry is paradoxically suffering from a cultural regression. And more than ever before, the question lingers: Why is one of the most prominent genres approaching an impending demise? […]

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