Vans is shaking up the skate scene with its latest creation: OTW by Vans. This game-changing line isn’t just about shoes and clothes, it’s about celebrating Vans’ history while pushing skate culture into bold new territory. 

With OTW, it’s all about mixing creativity, innovation, and a deep love for where skateboarding came from.

Launched during Paris Men’s Fashion Week in June 2023, the  made a splashy debut. Picture this: a cool skate setup right on the Seine River, complete with a custom skate ramp stealing the show.

OTW by Vans: Season I (2024) 🏁 pic.twitter.com/6tJG1gZUpx

— Modern Notoriety (@ModernNotoriety) February 25, 2024

Add in a live DJ pumping out beats, and you’ve got the vibe just right for showcasing the OTW by Vans collection—a sneak peek into the future of skate style.

The Califonia-based company picked six ambassadors who embody the spirit of OTW by Vans. These guys—Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn—each have their own rad stories to tell, adding to the cultural mix that makes skateboarding so awesome.

OTW by Vans Season 1 (2024) 🤘 pic.twitter.com/jTgFnBVCc3

— Modern Notoriety (@ModernNotoriety) February 21, 2024

Now, onto the gear. The first season’s lookbook is seriously impressive. One standout piece? The Vibram Half Cab Reissue 33, is a total game-changer in skate shoe history. But it’s not just about shoes—the Patchwork Drill Chore Coat and Pants are pushing the boundaries of clothing design, with funky fabrics and patterns that scream DIY style.

The hype for the main OTW line is real. Vans aren’t just meeting expectations, they’re blowing them out of the water. And with OTW by Vans hitting select stores worldwide, it’s clear that this rad new line is for anyone who loves skate culture and wants to rock it in style.