Johnnie Walker and This Is Us toasted their new “Walk With Us” collection with an immersive launch party at the Royal Box Event Center in VI on June 29.

In a playful twist that accentuated the link between fashion and personality, guests kicked off the evening with a fun, interactive cocktail experience. They took a personality test tied to fashion styles and then mixed their own drinks based on the results. It was a delightful way to break the ice and get everyone mingling.

Next, talented Nigerian artists Kaestyle, Motara, and Falana filled the room with energy with their performances.

A highlight of the night was the screening of a short film that took guests behind the scenes of the collection’s creation. It portrayed a glimpse of the meticulous journey of the collection’s creation, from the sourcing of the Funtua cotton to the hand-dyeing techniques employed by Kano’s historic Kofar Mata Dye Pits.

 

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Also, Osato Evbuomwan, Marketing Manager of International Premium Spirit and Reserve Brands of Diageo Nigeria gave a speech, speaking of Johnnie Walker’s long-standing association with wanderlust, a spirit that not only fuels exploration but also empowers creative expression. This brand philosophy, Evbuomwan emphasized, perfectly aligned with This Is Us’s vision. Hence, the “Walk With Us” collection is a celebration of Nigerian “dreamers and doers” who are shaping the future.

And then came the moment everyone was waiting for: the runway reveal. Models strutted around showcasing the ten-piece collection. Each piece exemplified local craftsmanship and sustainability through the use of Funtua cotton and hand-dyes.

The night ended with Uncle Bubu’s closing set. The “Walk With Us” collection launched with its creative spirit burning brighter than ever.