Tobi Amusan is a Nigerian track and field sensation who has redefined the landscape of women’s hurdles. Specializing in the 100-meter hurdles, she has etched her name in sporting history as a global icon.

Amusan’s crowning achievement came at the 2022 World Championships where she shattered the world record to clinch the gold medal. This historic feat cemented her status as Nigeria’s first-ever world champion and world record holder in athletics.

Beyond this, her trophy cabinet boasts Commonwealth, African, and Diamond League titles, solidifying her dominance in the event. 

In this article, BOUNCE looks into the story and financial landscape of the two-time Olympian, examining the factors contributing to her net worth.

Tobi Amusan Profile

Full name: Oluwatobiloba Ayomide Amusan

Birth date: April 23, 1997

Nationality: Nigerian

Place of birth: Ijebu Ode, Ogun State, Nigeria

Age: 27 years old (as of June 2024)

Height: 1.56 m (5 ft 1 in)

Marital status: Single

Position: Sprinter

Instagram: @ihurdle_33.0inches

Tobi Amusan Career 

Tobi Amusan displayed a natural affinity for the hurdles from her earliest days on the track. Silver medals at the 2013 African Youth Championships and the following year’s African Youth Games served as early indicators of a burgeoning talent. Gold at the 2015 African Junior Athletics Championships and All-Africa Games cemented her status as a rising star.

Amusan’s collegiate career at the University of Texas at El Paso (UTEP) was equally impressive. She clinched multiple C-USA titles and a NCAA championship, showcasing her dominance on the national stage. A personal best of 12.57 seconds in 2017 marked her arrival on the global scene.

The year 2022 was a watershed moment. Amusan secured back-to-back African and Commonwealth titles, setting the stage for a historic World Championships campaign. In Eugene, Oregon, she not only clinched the gold medal but also shattered the world record in the 100-meter hurdles semifinals, a feat that propelled her into the stratosphere of athletics.

However, the following year brought a significant challenge. An allegation of missed doping tests cast a shadow over her stellar career. Despite maintaining her innocence, the ordeal undoubtedly impacted her. Amusan’s subsequent exoneration by a disciplinary tribunal and later by the Court of Arbitration for Sport was a vindication of her character and commitment to clean sport.

Tobi Amusan Salary 2024

While Tobi Amusan’s exact on-field salary remains undisclosed as of June 2024, estimates suggest she earns somewhere between $100,000 and $150,000 annually. However, her true financial worth extends beyond track earnings, solidifying her position as one of Africa’s wealthiest female athletes.

Endorsement deals have played a significant role in boosting Amusan’s market value. In 2022, after her record-breaking World Championships victory in Oregon, she secured a windfall of $100,000 prize money for setting the new world record in the women’s 100-meter hurdles. 

Additionally, her gold medal performance reportedly earned her up to $70,000.

Amusan’s dominance extended beyond the World Championships, translating to healthy earnings on the Diamond League circuit. According to a May 2023 report by nalathletics.com, she raked in an impressive $58,000 (equivalent to N43.5 million) in Diamond League earnings for the 2022 season alone. This positioned her as the 16th highest earner among all Diamond League competitors that year, with Jamaica’s Shericka Jackson topping the charts at $99,500.

It’s important to note that these figures represent reported estimates and publicly available information. Amusan’s true financial picture might involve additional undisclosed bonuses, sponsorships, and other earnings streams.

Tobi Amusan Net Worth 2024

Tobi Amusan’s meteoric rise to global stardom has translated into substantial financial success. With an estimated net worth of $1.5 million as of June 2024, the world record-breaking hurdler enjoys a luxurious lifestyle afforded by her record-breaking achievements on the track.

Her recent string of victories has generated substantial income, allowing her to indulge in the finer things in life. 

Amusan’s business acumen is equally impressive, as evidenced by her partnership with Plug NG Sports, a prominent Nigerian media agency that also manages high-profile football stars like Asisat Oshoala, Uchenna Kanu, Henry Onyekuru, and Frank Onyeka. This strategic alliance suggests a shrewd businesswoman with an eye for maximizing her earning potential beyond the track.

How does Tobi Amusan make her money?

Tobi Amusan’s financial success extends beyond her athletic prowess. While her on-track earnings form a substantial portion of her income, it’s her off-track ventures that have truly propelled her into the financial stratosphere. Endorsement deals and sponsorships have become key pillars of her business empire.

Amusan’s star power has attracted numerous high-profile brands. Notable partnerships include a deal with Premium Trust Bank in August 2022, making her the first female athlete to represent the financial institution. Her influence is further underscored by her collaboration with Globacom Nigeria, becoming the first female athlete to be a brand ambassador for the telecommunications giant in September 2022. 

 

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The following year, she added Flutterwave’s $end Mobile App to her portfolio. And in March 2024, Amusan solidified her position as a marketing powerhouse by inking a deal with VISA.

These strategic partnerships have transformed Amusan into Nigeria’s most sought-after athlete for endorsements. 

Tobi Amusan Social Media 

Tobi Amusan has cultivated a substantial online following. As of June 2024, she boasts a combined social media audience of over half a million followers across Instagram, Facebook, and Twitter. With a particularly strong presence on Instagram, where she has amassed over 268,000 followers, Amusan has cemented her status as Nigeria’s most followed female track and field athlete.