Grammy-nominated producer Shizzi is turning the page. After more than a decade of shaping Afrobeats from behind the boards, the Nigerian hitmaker has launched his own label, OBG Records (Ordained By God), and revealed its first artist, Tayor.

His journey from a church drummer to a celebrated producer has seen him shape the sound of a generation. Across a decade of work and with over a billion streams, Shizzi’s fingerprints are on some of the genre’s most defining records: Davido’s “Dami Duro,” Wizkid’s “Love My Baby,” Wande Coal’s “Baby Face,” and collaborations with Beyoncé, Chris Brown, and Fireboy DML.

Shizzi is now channeling that extensive experience into a new mission: developing the next wave of African superstars.

Through this new imprint, Shizzi moves from hitmaker to kingmaker, creating a creative sanctuary for emerging talent. The label’s mission is to counteract what Shizzi regards as a “weird phase” in Afrobeats where the pursuit of virality often overshadows deep artistry. The label is committed to nurturing artists with originality and global potential, focusing on building lasting careers through timeless music.

“OBG is a reflection of faith, purpose, and legacy,” Shizzi affirmed. “Afrobeats is evolving fast, but it needs depth again. With OBG, I want to raise artists who don’t just chase hits, they make timeless music. Tayor is the beginning of that vision.”

 

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The label’s flagship artist is Tayor, the first official signing to the OBG roster. For the past three years, Shizzi has worked intensively with him behind the scenes, overseeing his artistic development. This close collaboration has cultivated a sound that is both emotionally resonant and designed for a global stage.

Tayor is now set to make his official debut with the single “Famous,” a witty and self-aware, a song about desire, recognition, and what it costs to want both. The track leads the #BetOnTayor campaign, Shizzi’s invitation for listeners to witness the next wave of Afrobeats.