The highly anticipated collaboration between Nike and French fashion label Jacquemus, featuring Sha’Carri Richardson as the face of the campaign, has made waves in the fashion world with its dinky leather Swoosh bag. 

Reportedly, the bag sold out on the very first day of its release, indicating the immense popularity and demand for the unique collaboration.

Jacquemus announced the collaboration on their Instagram page, sharing a striking image featuring Richardson’s signature inch-long nails and arm tattoo, instantly recognizable to her fans as the world’s fastest woman. 

 

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The Swoosh bag, a chic fusion of Nike’s iconic silhouette and Jacquemus’ distinctive hardware logo, comes with a wide adjustable shoulder strap and is available in three stylish colorways: dark brown, dark pink, and ivory.

Retailing for approximately $525, the bag became available for purchase on Monday, February 26, and was met with an overwhelming response from Richardson’s devoted fanbase, leading to a swift sell-out.

Fans who missed out on securing the coveted accessory expressed their disappointment and called for a restock, highlighting the frenzy surrounding the collaboration.

 

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In response to the sold-out status, fans flooded Nike’s Instagram comments section, expressing both excitement and frustration over the limited availability of the bag. 

Some users praised the collaboration as a groundbreaking fusion of fashion and athleticism, while others lamented their inability to secure a purchase due to technical issues or quick sell-outs.

“It’s out and sold out ya 🫠🫠🫠,” wrote @pristupova in Nike’s comment session under the Instagram post.

“I hope y’all restock this was a terrible release. I was really looking forward to getting this bag, and there was so many issues with your site. Then I finally got through, and my payment was declined for no reason, then sold out. this is so disheartening🥲,” wrote @sarai_raine

With over 140,000 likes on the Instagram post alone, the collaboration has garnered widespread attention and admiration from fashion enthusiasts and sports fans alike.

“Nike slowly turning into a fashion company just like Dior and Channel,” @gladis_m77 hyping the fashion release.

“Wow. thank you for using Shacarri for this!” wrote another fan.

Sha’Carri Richardson’s undeniable star power and influence, coupled with her groundbreaking achievements in track and field, have solidified her status as one of the most influential figures in the industry.