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Editorials, The Grid

Audiomack’s Dominace is Coming

Auidomack’s popularity is likely to continue to grow in the coming years as it continues to focus on independent and emerging artists and it offers advanced music discovery tools, user-friendly…

  • Adaobi Oduenyi
  • 1st January 2023

To gain an audience and promote their music, musicians need to find the right digital streaming  platforms to distribute their music to. Some of the popular platforms include Spotify, Soundcloud, Apple Music, Deezer, and more recently Audiomack. Audiomack is a popular, youth-driven music streaming platform that has gained a significant following in Africa in recent years. The platform, which was founded in 2012, offers a wide range of features that is quickly making it a go-to destination for both musicians and music lovers across the continent.


In the summer of 2020, Audiomack, which has its headquarters in New York, opened shop in Lagos, ensuring they have boots on the ground ready to help in permeating our local market. Around the time of the launch, David Phonte, Audiomack’s co-founder and Chief Marketing Officer said “Nigeria is the sixth biggest country in the world. And when you look at majority English speaking countries, [Nigeria is] second after the United States. Since most of the artists we have are English speaking, it makes practical sense to see Nigeria as a growth opportunity both for Audiomack and all of the artists who upload their music to the platform.” 


Phonte and the Audiomack team were aware that they were entering a somewhat saturated market. At the time, platforms like Apple Music, Deezer, UduX, Boomplay were already operating in the market. They however knew they had a product that would cater to a large crop of music listeners and artists who didn’t have the financial resources to use those other platforms. 


One of the key factors that has helped Audiomack stand out from the competition since its launch here in Nigeria and the continent is its focus on underground and independent artists. While other mega streaming platforms like Spotify and Apple Music tend to focus on mainstream, commercial artists, Audiomack has made a name for itself by showcasing the work of up-and-coming and independent artists. This has helped the platform attract a dedicated audience of music fans who are looking for fresh, new talent to discover.




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A post shared by Audiomack (@audiomack)


In addition to supporting independent artists, Audiomack also offers a range of features that make it easy for users to discover new music. The platform’s advanced search and discovery tools allow users to find music based on their preferred genres, moods, and more. Audiomack also regularly updates its playlists with the latest and hottest tracks, which helps users stay up-to-date on the latest trends in music.


Another factor that has contributed to Audiomack’s popularity is its user-friendly interface. The platform is intuitive and easy to use, which makes it accessible to users of all ages and technical skill levels. Audiomack also offers a range of customization options, such as the ability to create personalized playlists and follow specific artists, which allows users to tailor their listening experience to their preferences.


In addition to its music streaming and download capabilities, Audiomack also offers a range of social features that allow users to connect with each other and share their favourite tracks. Users can comment on and like tracks, as well as follow their favourite artists and other users to stay up-to-date on their activity.



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A post shared by Audiomack (@audiomack)


Perhaps Audiomack’s biggest selling point is that it’s free. The platform provides free upload and stats for artists, podcasters, radio hosts, and creators of all types. For the users, it is also free. Similar to Soundcloud which was hugely popular in the mid 2010’s, anyone can upload music and anyone can listen for free. While other major platforms like Spotify, Apple Music, Youtube Music and Deezer require a monthly subscription fee, Audiomack is completely free to use. 


These aforementioned qualities have made Audiomack become increasingly popular, raking in new users by the day. Its popularity is likely to continue to grow in the coming years as it continues to focus on independent and emerging artists, and it offers advanced music discovery tools, user-friendly interface, engaging social features and a high-quality listening experience.


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