Ari Lennox has shared the official music video for her latest single, “Soft Girl Era”. Released on her 34th birthday, March 26, 2025, the track is produced by renowned hitmakers Jermaine Dupri and Bryan-Michael Cox, the duo behind her 2021 platinum-certified hit “Pressure”.
The video complements the song’s themes of self-care, femininity, and empowerment, showcasing Lennox in a series of visually stunning scenes that highlight her evolution as an artist.
“Soft Girl Era” follows her 2024 release “Smoke,” which blended classic and contemporary R&B elements, earning her a top 20 hit on Billboard’s Adult R&B Airplay chart.
