Chicago rapper Chief Keef is making another move in the fashion world. This time, his streetwear brand Bad Weather joins forces with denim giant True Religion for a capsule collection.

 

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The collection offers a range of menswear, including graphic tees, hoodies, denim vests and jeans, all featuring premium materials and co-branded elements. Heavyweight fabrics, vintage dyes, and distinct textures fusing Bad Weather’s streetwise aesthetic with True Religion’s denim heritage.

 

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This collaboration holds significance for both parties. For Keef, it’s a full circle moment. Partnering with True Religion again, this time with his own established brand, speaks volumes about how hard he’s been working. True Religion also benefits by tapping into Keef’s influence and the Bad Weather fanbase.

The collection launched with a campaign featuring Keef himself, showcasing the range and infusing it with his signature style. Pieces from the collection are available here.